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Roaring Fork Engineering

Roaring Fork Engineering is a top civil engineering firm in the Roaring Fork Valley. They typically work with local government and businesses, and have enjoyed a steady workload over the past 3 years. However, they learned that recruiting the right talent can be tricky when your company location requires on site work in a high cost of living area. With its proximity to Aspen, the Roaring Fork Valley is an idyllic location for travelers, but an expensive one for civil engineers.

/ solution

To improve their attractiveness as an employer, RFE is engaging us to overhaul their digital brand presence with a search engine optimization strategy. First, they did the internal work to improve the employee experience — think heli-skiing trips and powder days to appeal to the audience who wants to live where they are located.

Then, we leveraged this work into a comprehensive strategy that not only promotes the excellent employee experience, but also showcases the work they do with innovative, engaging video content.

/ results

Our deeply researched SEO strategy paid off — RFE ranks nationally for key terms like “best civil engineer to work for and their two most recent hires found them through organic search.

In addition to our SEO work, we engaged in branding and design for their proposal process. Our plug-and-play templates have empowered their engineers to create proposals in 1/7th of the time!

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