White Maple Construction, a northern New Jersey home remodeling company, had a great reputation to match their high-quality service. However, most of their new business came in through word of mouth. Word of mouth is a powerful channel — it’s the hardest to earn and tends to lead to right-fit leads with strong intent to buy. However, it can be unpredictable. That’s why White Maple engaged Nover Marketing, to help them build a digital presence that aligns with their sparkling reputation and provides a reliable source of leads over time.