aec industry marketing

Welcome to our blog – a treasure trove of marketing insights tailored for the world of architecture, engineering and construction (AEC). We are Nover Marketing, not just experts in marketing, but specialists who understand the unique landscape of AEC practices. We realise the subtle challenges, intricate dynamics, and the vast possibilities that abound in this field.

Our focus spans across various elements crucial to a firm’s success in the digital age. Our articles draw from comprehensive research, up-to-the-minute industry trends, and our hands-on experience in helping firms like yours carve out a distinct presence in the digital realm.

Stay with us as we delve into topics that matter, offering insights that can help your firm stand out and make its mark. Whether you’re building your brand from the ground up or redefining your existing identity, we’re here to help guide your journey.

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The Importance of High Intent, Long-Tail Keywords in your Marketing Strategy

Essential to any marketing strategy, but especially in the aec (architecture engineering and construction) industries, are high intent, long-tail keywords. In this article we’ll explore...

PPC Campaigns for Construction Companies

Pay-per-click (PPC) campaigns for construction companies — not to be confused with the other PPC abbreviation in the construction world (Portland Pozzolana Cement) — can...

Construction Company Target Market: Who’s in Yours & How Can You Find Them?

Whether you are a new construction business or a seasoned professional looking to get to the next level of growth, identifying your target market is...

How to Market a New Construction Company

Launching a new construction business? At this early stage, you likely already realize the value of investing in a marketing program. However, the idea of...

Local SEO for Home Improvement

Local SEO is separate and distinct from SEO – but the truth is if you’re working with someone who is doing SEO for your home...

SEO keywords for home improvement

One of my favorite aspects of my job is SEO. As a content-focused SEO professional, I particularly enjoy working with keywords. I apply the same...

How to Advertise a Home Improvement Business

Whether you’re still in the planning phase of starting a business, trying to understand what it will take, or you’ve already launched a business and...