Seanna is a Strategic Account Manager at Nover Marketing with six years of experience in digital and B2B marketing, including four years in the AEC industry. She specializes in building strategic, performance-driven marketing programs that help companies grow, hire, and establish long-term brand awareness in competitive markets.
At Nover, Seanna serves as a strategic lead and primary point of contact for her clients. Her role sits at the intersection of strategy and execution. She is responsible for developing and managing full digital marketing strategies spanning SEO, Google Ads, content, lead generation, and ongoing optimization, while collaborating closely with internal specialists and client leadership teams. This hybrid approach allows her to ensure strategy is grounded in real implementation and continuously adapted to support evolving business goals.
Seanna’s core areas of expertise include search engine optimization (SEO), Google Ads and PPC strategy, and full-funnel digital marketing for AEC businesses. She is particularly passionate about purpose-driven marketing initiatives that create value beyond lead generation. One area she has loved developing with clients is scholarship programs that support students while also strengthening brand awareness, credibility, and authority through educational partnerships and earned .edu backlinks. These initiatives allow companies to make a positive community impact while investing in long-term marketing assets and brand awareness.
Clients typically rely on Seanna when they need clearer paths to growth, whether that’s generating more qualified leads, building hiring pipelines, or creating a marketing plan that aligns with real business objectives. She brings structure and clarity to marketing efforts that may have previously felt scattered or reactive. Because of her industry focus, she understands nuances that generalist marketers often miss, such as seasonality in construction, long sales cycles, regional demand shifts, and the importance of relationship-driven sales funnels in the AEC space.
Seanna’s connection to the AEC industry is both professional and personal. She began her marketing career in construction and chose to return to the industry intentionally. Much of her family works in or around construction in Washington state, giving her early insight into the realities of running contractor-led businesses. That background shapes how she approaches marketing today, always with respect for the operational, staffing, and growth challenges her clients face. While much of her work focuses on commercial AEC firms, she also supports luxury residential builders, remodelers, and ADU-focused companies.
Before joining Nover Marketing, Seanna held SEO and account management roles across a variety of industries, including law firms, senior living communities, multi-family housing, athletic clubs, shopping centers, healthcare services, and live events. Earlier in her career, she worked as a trainer and supervisor at Starbucks, where she earned her bachelor’s degree through the Starbucks College Achievement Plan. That experience reinforced the importance of hands-on learning, consistency, and creating opportunities through effort and curiosity.
Seanna holds a Bachelor of Science in Digital Audience Strategy from Arizona State University and actively pursues ongoing education through marketing masterclasses, professional training, and annual Google Ads certification renewals. While her education provided a strong foundation, she credits hands-on client work as the most impactful part of her growth. Seeking opportunities to apply what she learned in real-world settings is what made her education truly valuable.
At the core of Seanna’s work is a straightforward philosophy: do good work, communicate openly, and be a reliable resource. She believes strong client relationships in AEC marketing are built through time, transparency, and results, and that marketing is never something you can set aside and hope works on its own. In an industry as competitive and relationship-driven as construction and development, showing up consistently matters.
Based in Chicago, Illinois, Seanna works remotely with clients across the country, supporting businesses through thoughtful strategy, clear communication, and marketing that’s built to last.