Mary Beth Guttman is a Senior Content Strategist and Copywriter at Nover Marketing, where she helps residential home builders, design-build firms, and specialty commercial contractors communicate their expertise with clarity and impact. Since joining Nover just over a year ago, Mary Beth has led content strategy, copywriting, and multi-channel campaigns, including web content, case studies, proposals, email marketing, and CRM-driven communications. She also consults with clients on sales processes and automation, helping marketing and sales efforts work together seamlessly to generate leads and improve efficiency.
Mary Beth brings a unique combination of hands-on construction experience and marketing versatility. Before joining Nover, she worked as an estimator at a specialty architectural lighting firm and spent four years as a project management intern for an electrical subcontractor. These experiences gave her deep insight into construction processes and project delivery, which she now uses to craft content that is technically accurate, accessible, and compelling. Her background across agencies, startups, and construction companies allows her to approach client challenges with creativity, strategic thinking, and flexibility.
Her content expertise spans multiple formats, from award-winning web copy and case studies to email campaigns and thought leadership pieces. Known for her ability to quickly grasp complex topics, Mary Beth translates technical details into messaging that resonates with clients’ audiences. Her work has helped firms improve website traffic, search rankings, brand positioning, and lead nurturing while enhancing overall sales efficiency through CRM and automation solutions.
Mary Beth’s motivation comes from the tangible impact of her work. She enjoys supporting companies that are actively building — whether a small, family-owned firm or a large commercial contractor — and values the satisfaction of seeing her writing contribute directly to their growth and professionalism. She approaches projects with a calm, focused demeanor and a problem-solving mindset, ready to tackle complex challenges without missing a beat.
Outside of marketing, Mary Beth enjoys working with horses and following her favorite hockey team, the New Jersey Devils. These personal interests give her perspective and balance, while her hands-on experience in construction-adjacent environments adds authenticity to her work.
Mary Beth brings strategic insight, adaptability, and collaborative approach to all her client work. She combines polished, precise writing with practical marketing knowledge to deliver content that is not only authoritative but also human, reflecting the quality and integrity of the firms she supports. At Nover Marketing, Mary Beth continues to elevate client brands and ensure every piece of content tells a meaningful story.