After earning her master’s degree from Radford University in Virginia, Hannah Budnik began what is now a 13+ year career in SEO and strategic digital marketing. Her academic focus on entrepreneurship gave her an early understanding of business strategy and how marketing supports long-term growth.
After years working with digital marketing agencies, website design teams, and development partners, Hannah built a strong understanding of how SEO fits into the larger marketing system. She is especially focused on helping businesses navigate website redesigns and relaunches without losing organic visibility, working closely with designers and developers to protect performance during transition.
Hannah has helped a wide range of businesses improve their search visibility and online reputation, from local engineering firms to international construction product manufacturers. Her work is grounded in measurable outcomes. For example, she developed a post-launch SEO strategy that increased organic conversions for a nationwide IT firm by more than 85% quarter over quarter. She also led ongoing SEO efforts that contributed to a 19% year-over-year increase in organic conversions for an international flooring manufacturer.
Her approach combines technical SEO, AI optimization, and data-backed strategy to help businesses get found online, generate better leads, and build momentum over time. She specializes in brand visibility and lead generation for AEC clients, balancing top-of-funnel authority-building efforts with bottom-of-funnel campaigns designed to capture high-intent demand. The goal is simple: help the right prospects find the business, trust its expertise, and take the next step.
When it comes to strategy, Hannah leads with collaboration. She believes clients make better decisions when they understand the reasoning behind the work, so she prioritizes open communication and transparency throughout the process. Her flexibility and problem-solving mindset help her adapt strategy to the needs of each business rather than forcing every client into the same formula.
Outside of work, Hannah spends much of her time crafting in her studio. The same creativity and problem-solving that show up in her sewing projects also shape the way she approaches the evolving search landscape. It is one more reason she is such a strong fit for the nuanced SEO and AEO challenges AEC businesses face today.