As a Senior Paid Search Specialist at Nover Marketing, Abby helps AEC brands translate their business goals into measurable, revenue-driving digital strategies. With four years of hands-on experience managing high-performance paid search programs—primarily in Google Ads and previously in Microsoft Advertising—she brings a deeply analytical, high-intent-driven approach to scaling remodeling, landscaping, and other home-service brands across the country.
Abby’s expertise is rooted in performance with results stemming from a disciplined focus on understanding user intent, meeting audiences at the exact moment they’re searching, and crafting tightly optimized campaigns that turn clicks into qualified leads. Over the years, she’s managed monthly budgets ranging from $1,000 to $60,000, allowing her to adapt strategy, pacing, and optimization methods to fit each client’s stage of growth. That range has shaped her ability to balance efficiency with aggressive scaling, ensuring every dollar spent is tied to clear performance outcomes.
Specializing in lead generation for the AEC space, Abby’s worked extensively with remodeling and landscaping companies, where competition is fierce and cost-per-lead efficiency is critical. In these verticals, success hinges on capturing high-intent demand from homeowners at the exact moment they’re ready to take action. Her approach is built around that principle: precise keyword research, strategic segmentation, clear value-driven ad messaging, seamless landing page experiences, and continuous testing to pinpoint the optimizations that drive real performance gains.
Abby is particularly strong in keyword research and optimization, leveraging search intent to structure campaigns that align with how real customers think, search, and convert. She has built and scaled accounts from the ground up, created and refined high-performing landing pages, and developed full-funnel asset strategies that strengthen brand credibility while improving lead quality. Her optimization style is both creative and data-backed—pairing consistent experimentation with clear, statistically sound analysis to ensure every recommendation creates measurable impact.
Clients frequently point to her communication and data-driven insights as reasons they trust the process. Abby believes transparency matters, especially in the AEC industry where sales cycles can be long and every marketing dollar counts. Whether she’s reporting on results, explaining a shift in strategy, or presenting new testing opportunities, her goal is always the same: to give clients clarity, confidence, and a roadmap for sustainable growth.
Abby’s foundation in advertising began at the University of South Carolina, where she earned my degree in Advertising and discovered a passion for the intersection of creativity, psychology, and measurable performance. Paid search quickly became the perfect outlet for all three—a discipline where structured strategy meets constant innovation. That blend still drives her today. She is always exploring new approaches, testing fresh ideas, and refining campaigns to find the most efficient, scalable path forward for every brand she manages.
Based in Denver, Abby draws a lot of inspiration from the city’s mix of energy, nature, and creativity. If something involves music, she is usually there—live shows, local artists, new releases, or anything that sparks curiosity. And when she’s not digging into campaign performance or researching new search trends, you’ll probably find her out on an easy Colorado hike clearing my head. It’s where some of her best ideas—not just for work, but for life—tend to show up.
At Nover Marketing, Abby’s mission is simple: help AEC brands grow through smart, intentional, performance-driven paid media. Whether building a campaign from scratch or optimizing a mature account, she’s committed to delivering strategies that are not only effective—but backed by real expertise, experience, and the results to prove it.