/ solution
In the Roaring Fork Valley, relationships reign supreme for niche, highly specialized builders like Maley. To increase brand awareness and strengthen their reputation, we focused on leveraging their website and social channels as ways to connect with their audience and community.
This included an editorial-inspired website and a social media strategy that prioritized sharing credit with partners and project teams. In addition, we designed physical print lookbooks to be given out with homemade eggnog over the holidays to the local architects and partners they regularly work with.
/ result
A relationship that starts digitally must overcome hurdles to become a long-lasting partnership, but that’s exactly how Maley Builder’s worked out. Online traffic and brand awareness among future partners and clients have strengthened, and Maley Builders now has a library of assets to support their relationship-building efforts.