/ branding
Little Home Builder was seeking a logo that broke the stale conformity often seen in modern logos and embraced the rarity of being a women-owned business in the construction industry. Her logo adds a touch of femininity and warmth, reflecting that her stick-built ADUs are not just structures to be assembled, but thoughtful spaces for families to grow.
/ website design
The website embodies this philosophy, incorporating a palette of cream, sage, and dark brown to create a soft, welcoming atmosphere. The site features a personal touch with an inspiring story about the conception of Little Home Builder, along with valuable resources for the community, such as a calculator to help prospects determine rental income and ROI for an ADU.
/ lead generation
We made efficient use of budget for Little Home Builder by combining organic search engine optimization (SEO) with Google pay-per-click (PPC) ads. Little Home Builder dominated organic rankings for ADU-related terms in Colorado within six months. PPC advertising also generated leads early on while we awaited the benefits of our SEO strategy. While SEO and PPC are our primary focus due to their bottom-of-funnel intent, we cannot overlook mid- and top-of-funnel strategies like social ads. We ran tests on social ads and have campaigns ready to supplement lead flow during the off-season, as Denver is not a year-round building market.
/ crm & email marketing
Once leads began pouring in, it was time to alleviate some of Christy’s workload by implementing a CRM and setting up automation to nurture her leads. We set up Little Home Builder on Zoho CRM, enabling her prospects to receive both one-to-many and one-to-one communication, depending on where they are in the buyer’s journey.
/ organic social
As a startup focused on closing business, social media played a supporting role in Little Home Builder’s marketing strategy. Our goal was to maintain a small presence to ensure Little home Builder appeared reputable when potential clients vetted them online. To do this, we launched a #TinyTalk series on social media, discussing all things ADUs.
/ results
In 10 months, we generated the following results for Little Home Builder:
- Keyword rankings: 40 top 3 keyword rankings on Google and 80 top 10 keywords on Google.
- Website traffic: 18.9k website sessions, with 11.9k of those sessions coming from Google organic search.
- Lead generation: 345 qualified leads.
- Email nurtures: 32.8% open rates and 16.5% click-to-open rates on top-of-funnel email nurtures.
- Paid ads: 16.23% CTR (3x+ CTR benchmarks) and a 6.69% conversion rate to lead (a strong conversion rate).