Rebrand
After completing a competitor and market analysis, we rebranded Central Ohio Renovation Experts to CORE to reflect the modernization and simplicity that come with confidence. The lines in their logo were inspired by architectural elements, conveying their full-service design-build approach.
Website design
We wanted to showcase both their residential and commercial expertise on their site. However, since they had an overwhelming number of residential project examples and none for commercial, we knew that visitors would quickly perceive them as more experienced in one area. To address this, we created a gated experience on their site where visitors must choose between residential or commercial, directing them into entirely distinct experiences.
Templated assets
When competing against commercial general contractors, a well-crafted bid can make or break the deal. We ensured that CORE’s branding was consistently reflected in a beautifully designed proposal.
