/ rebrand
After completing a competitor and market analysis, we rebranded Central Ohio Renovation Experts to CORE to reflect the modernization and simplicity that come with confidence. The lines in their logo were inspired by architectural elements, conveying their full-service design-build approach.
/ website design
We wanted to showcase both their residential and commercial expertise on their site. However, since they had an overwhelming number of residential project examples and none for commercial, we knew that visitors would quickly perceive them as more experienced in one area. To address this, we created a gated experience on their site where visitors must choose between residential or commercial, directing them into entirely distinct experiences.
/ strategy
Transitioning from B2C (residential) to B2B (commercial) in construction shifts the focus to relationship building and RFPs instead of lead generation. However, there is an untapped segment of the market we call “bridge jobs”—small business owners who own offices and cafes and search for commercial remodeling on Google. While the volume is lower, so is the competition. Therefore, while the client focused on relationship building, we set out to improve their rankings for key terms in their area through SEO.
/ proposals & presentations
When competing against commercial general contractors, a well-crafted bid can make or break the deal. We ensured that CORE’s branding was consistently reflected in a beautifully designed proposal.