marketing for construction firms
/ expert marketing strategies for construction companies
From design-build remodelers to custom home builders and home service providers, we’ve helped construction companies of all sizes grow their businesses.
Get started with a complimentary consultation.
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/ trusted by general contractors
our services
We offer a full suite of services, spanning both digital and traditional methods, for construction firms of all sizes. Below, you can view some of the top services our construction clients request, or see a full list of all our services.
01
/ marketing strategy
The primary goal of a marketing strategy in the construction industry depends on who your target market is. We’ll help you create a strategy with clear objectives and deliverables tailored to your business.
02
/ brand identity
Construction is one of the oldest industries, and branding is often outdated or overlooked. We’ll make sure your brand reflects the reputable, capable business you’ve built — through visuals, messaging, and tone. Everything that goes out the door will be unmistakably you.
03
/ site design
Your work is art, and we’ll build a website that showcases it. Our websites are contemporary, with strategy and user experience at the core. We build on WordPress with Elementor — a user-friendly platform that gives you full ownership of your site.
04
/ seo + sem
We helped launch a new ADU business to $1M in a year through lead generation tactics. Often, this is a balance between SEO and PPC strategy. What about AI? Yes, we do AEO (answer engine optimization) too.
05
/ social media
We help construction companies maintain a strong presence so they look reputable when prospects or potential employees check them out on social media. We also strategize and run paid Meta ads — if the client’s product is a good fit for the platform.
06
/ pr + reputation
From review generation on platforms like Google Business and Yelp to PR efforts such as local press releases, industry publication placements, and magazine features — we help build positive brand awareness for our clients.
our work
From commercial construction firms building state-of-the-art hotels to small local contractors revitalizing kitchens, we help construction businesses succeed. Check out some of our featured work.
We have really enjoyed working with Nover Marketing. Tiff and her team are organized, knowledgeable, and incredibly resourceful. If you’re looking for a group to outsource your marketing to, we would strongly recommend Nover!
/ lindsey klug. new generation construction
frequently asked questions
how do you market a new construction company?
Once a new construction company chooses its niche service offering, it needs the basics every contractor requires — like a name, logo, and website. From there, the right strategy depends on whether the company is B2B or B2C. We’ve outlined priority tactics for each service type in our guide to marketing new construction companies.
do you guarantee results?
No. And any agency that does is being dishonest. There are many factors beyond our control. However, we are very confident in the quality of our services and take pride in our unrelenting pursuit of the right strategies to help your business succeed. We’ve helped startups grow from zero to $1.5M in closed-won deals in a year. We’ve taken companies from being nearly invisible to “the best company in the area” in the eyes of their customers.
do you offer exclusivity
No. However, we are mindful about the clients we accept. In larger metro areas, we can easily support and drive business for multiple companies in the same industry—but there is a limit, and we carefully consider market saturation. In smaller markets, we evaluate these decisions more carefully.
do I own my website?
Absolutely. We’re here to help you grow your business, not take advantage of you.
do you whitelabel?
Okay, this isn’t a frequently asked question, but it should be. White labeling is when an agency takes your money and then outsources the work to another agency. It’s more common than you might think. Essentially, you’re paying one agency to communicate what a less qualified agency is doing.
We do not white label. Your work is executed by a talented, in-house team who are well-compensated for their expertise. We offer a 4-day work week, 4 weeks of PTO, 100% employer-paid medical, a 401(k) with match, and more.
Why does this matter? Because with us, you get what you pay for.