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AEC industry marketing

Welcome to the Nover Marketing blog, your source for marketing insights built specifically for architecture, engineering, and construction (AEC) firms. From branding and digital strategy to industry trends and growth tactics, we share practical ideas and expert guidance to help your firm stand out and grow.

18
July

10 Construction Company Social Media Content Ideas

As AEC (Architecture, Engineering, and Construction) marketing experts, we manage social media for dozens of construction industry clients — from custom home builders to commercial contractors and home service providers

12
July

Best Construction Websites to Inspire Your Redesign

As the founder of a marketing agency that specializes in the AEC space (architecture, engineering, and construction), I have strong opinions on what good construction website design looks like. For

02
July

The Importance of High Intent, Long-Tail Keywords in your Marketing Strategy

Essential to any marketing strategy, but especially in the aec (architecture engineering and construction) industries, are high intent, long-tail keywords. In this article we’ll explore the relevancy of keywords in

25
June

PPC Campaigns for Construction Companies

Pay-per-click (PPC) campaigns for construction companies — not to be confused with the other PPC abbreviation in the construction world (Portland Pozzolana Cement) — can be a profitable source of

15
March

Construction Company Target Market: Who’s in Yours & How Can You Find Them?

Whether you are a new construction business or a seasoned professional looking to get to the next level of growth, identifying your target market is essential to your business development

14
March

How to Market a New Construction Company 

Launching a new construction business? At this early stage, you likely already realize the value of investing in a marketing program. However, the idea of a “marketing program” encompasses a

06
February

Local SEO for Home Improvement

Local SEO is separate and distinct from SEO – but the truth is if you’re working with someone who is doing SEO for your home improvement business, and they know

03
February

SEO keywords for home improvement

One of my favorite aspects of my job is SEO. As a content-focused SEO professional, I particularly enjoy working with keywords. I apply the same method to conduct keyword research

03
February

How to Advertise a Home Improvement Business

Whether you’re still in the planning phase of starting a business, trying to understand what it will take, or you’ve already launched a business and are striving for more leads

23
November

8 Steps to Recruiting Engineers

Recruiting top talent for your engineering firm can be challenging, especially if you’re located in a highly competitive area or in a remote/resort town where attracting people to live can

21
November

How do Engineers use Social Media?

If you’re an engineering firm contemplating a social media strategy, the first question to ask is how your audience uses social media. Congratulations! By reading this blog, you’re already on

18
November

5 Best Engineering Websites

The internet is teeming with “best engineering website” articles that often lead to spammy, cluttered sites lacking search optimization. However, as specialists in marketing within the AEC industry (which includes