aec industry marketing

Welcome to our blog – a treasure trove of marketing insights tailored for the world of architecture, engineering and construction (AEC). We are Nover Marketing, not just experts in marketing, but specialists who understand the unique landscape of AEC practices. We realise the subtle challenges, intricate dynamics, and the vast possibilities that abound in this field.

Our focus spans across various elements crucial to a firm’s success in the digital age. Our articles draw from comprehensive research, up-to-the-minute industry trends, and our hands-on experience in helping firms like yours carve out a distinct presence in the digital realm.

Stay with us as we delve into topics that matter, offering insights that can help your firm stand out and make its mark. Whether you’re building your brand from the ground up or redefining your existing identity, we’re here to help guide your journey.

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Analytics for Contractors: Track What Moves Revenue

Understanding which marketing metrics actually matter is one of the most important steps in scaling a construction company. Many contractors are bombarded with reports filled...

Paid Ads for Construction Companies: Google Search vs LSAs vs Meta

When contractors start exploring paid ads, the first question is usually where to spend money. Should you invest in Google Ads for construction, test Local...

A Complete Guide to Digital Marketing for B2C Construction Companies

Want to take your business to the next level? Whether it’s filling up your sales pipeline, growing into a new market, or increasing your revenue...

CRM and Marketing Automation for Contractors: Faster Follow-ups, More Closes

Speed is everything in construction sales. In fact, one of our California design-build clients lost out on a multi-million-dollar project simply because another contractor responded...

Content Repurposing for Contractors: Turn One Topic Into a Year of Assets

Creating a construction content marketing strategy can feel overwhelming, especially if you’re trying to feed multiple channels at once. The good news is you don’t...

Brand and Visual Identity for Construction Firms: Look Like What You Charge

Why Branding Matters in Construction Marketing Your brand identity sets the tone for how clients perceive your work and whether your pricing feels justified. In...

The Construction Marketing Funnel: What To Do First With a Limited Budget

Why the Funnel Matters in Construction When people hear “marketing funnel,” they often think of e-commerce — quick clicks, impulse buys, and cart checkouts. Construction...