Social Media Marketing for Construction Companies
/ social strategies specifically built for construction
We help construction companies reach new audiences and improve brand recognition through engaging social media strategies.
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/ trusted by firms across the US
our social formula
From curated content to ad hoc updates like on-site progress reports, we’ve tried the full gamut of social content. Here’s our approach to creating memorable content that drives brand awareness and recognition on social media.
01
/ Define commitment
There’s posting to maintain credibility for when someone vets you on social, and then there’s a more intensive strategy to build a personal brand. We help you understand the commitment each requires — and what makes sense for your business at its current stage of growth.
02
/ content pillars
We center your plan around content pillars so your channels tell a cohesive story. These might include kitchen remodeling inspiration, DIY tips, behind-the-scenes project walkthroughs, client testimonials, before-and-after transformations, or educational content about materials and timelines.
03
/ research
Next, we research what top performers in each content pillar are doing. A lot of this comes from tacit knowledge—we do this all day, every day—but for clients investing in a more intensive social strategy, we’ll include scripting at this stage.
04
/ asset gathering
We’ll ask for any photos or videos you already have, and we’ll provide an easy system for submitting new content — whether through text messaging or Drive uploads. If the strategy calls for it, we’ll either schedule a consultant to capture professional photo/video or send you our recommended AV setup so you can record high-quality content yourself.
05
/ scheduling
We schedule all your content using our best-in-class tool, Agorapulse. You’ll have access to a social calendar where you can provide feedback, request edits, and approve posts—all within the app. This streamlines communication, eliminates back-and-forth emails, and gives you a clear view of your upcoming content.
06
/ analysis + iteration
Now we start learning — what days, times, channels, and formats your audience resonates with. Which content drives the most engagement. We’ll double down on what works while continuously testing new ideas. Most importantly, over time, we’ll learn what feels most authentically you.
results
We work hard to get results for our clients, and we’re transparent about what we’re seeing in the data.
We have really enjoyed working with Nover Marketing. Tiff and her team are organized, knowledgeable, and incredibly resourceful. If you’re looking for a group to outsource your marketing to, we would strongly recommend Nover!
/ lindsey klug. new generation construction
frequently asked questions
do construction companies need social media?
Many companies come to us for help with social media — and we ask them the same thing: Do you need social media right now?
Eventually, yes — we recommend social media for every construction company. But to be transparent, it’s not always our first recommendation based on your current goals. Whether or not it should be a priority depends on the type of company you are (B2B vs. B2C) and how established your marketing program is.
Social media is a powerful tool for building brand awareness and engagement. However, it doesn’t always drive immediate lead generation unless you’re fully invested in building a personal brand.
So in short: yes, we believe every construction company should use social media — but if you’re trying to prioritize your marketing budget, it may not be the top strategy we recommend right away, depending on your current stage of growth.
how do I promote my construction company on social media?
In the words of Vanessa Van Edwards: be aggressively helpful.
What do people want to know about construction? What insider insights can you share that are tangible, visual, and easy to understand?
If you want to move beyond just posting and actually build a brand, educational content is the most effective way to do it.
how do you get photos and videos from me?
We make this part easy. All clients have access to a shared Drive folder for uploading project photos — whether they’re ad hoc or professional shots.
We also provide a phone number where you can text photos directly from the job site.
When needed, we’ll coordinate a professional photographer or videographer — or, if you’d rather DIY, we’ll send you our recommended AV setup so you can capture high-quality content yourself.
what are some social media ideas for construction companies?
This question deserves a whole article, but here’s a quick rundown:
Project lookbacks and highlights
Behind-the-scenes videos and site footage
Cross-posting blog content or FAQs
Time-lapse videos of builds
Client testimonials
Tool tips or material spotlights
Educational how-to videos (e.g., how to install backsplash tile)
The goal? Make content that’s easy to understand, easy to share, and easy to save.