Construction industry PPC

PPC strategies specifically built for construction

We only serve clients in the architecture, engineering and construction industries. We help home remodelers, builders and service providers grow their business through PPC.

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Our PPC formula

We’ve spent thousands in Google Ads on behalf of our clients in the construction industry and we bring those learnings with us to each relationship. Below, you can view some of the top services our construction clients request, or see a full list of all our services.

¹ Keyword research

We do the keyword research to identify high-intent keywords for your service offerings. We also make sure your ads don’t show up for low-intent or undesirable searches like ‘IKEA’ or ‘cheap’.

² Campaign design

We ensure the entire experience — from the ad copy through to the landing page and booking process — feels intuitive. Engaging copy, social proof, visual appeal, and of course, best practices for conversion rate optimization.

³ Spam prevention

Spam and bot protection through IP tools, advanced form spam filters like stop word detection, and ensuring your ads show on Google’s best placements all help prevent spam and increase lead quality.

⁴ Data + analysis

Yes, small metrics like impressions and cost per click matter — but we focus on the bigger picture: how many leads you’re getting, the cost per lead, lead quality, and more. We review this with you every month.

⁵ Social media

We don’t optimize for lower cost per click or more traffic — we optimize for what drives your business forward. That means factoring in deal size, lead quality, and more. Our focus is on real business results.

Our work

We work hard to get results for our clients, and we’re transparent about what we’re seeing in the data.

Ryan Brining, Owner of White Maple Construction

“We have been extremely happy with the results. They started with creating a new website, which is beautiful and also a much more effective lead generation tool than our previous website. They are in the process of building a robust long-term SEO strategy for us, and we have had increased visibility each month. Our ads strategy has also been very helpful in the short term for getting more qualified leads for larger projects like we were hoping, helping us to double revenue this year and keep us on track to meet or exceed our long term goals for growth. Highly recommend!”

+400%

Increase in average project size

+87%

Year-over-year revenue growth

Greg Oaks, Owner of Oaks Brothers Inc.

“The entire Nover team has been such a pleasure to work with. They are very transparent and have made the process such an enjoyable experience. Along this journey they have become friends as well which I think speaks volumes about how companies interact with their clients. I am not just another number to them I am actual valued client. I started out with the idea of them taking care of one of my business however, they are on my third business helping getting it rebranded and or started.”

+300%

Increase in site traffic year-over-year

+169,000%

Increase in LinkedIn visibility year-over-year

Proven results that help contractors win more projects

Real marketing outcomes we’ve delivered for AEC companies nationwide.

Design-build firm doubles revenue to $2.8M

Moving a remodeling company from residential to commercial

Launching a new ADU company to $1M in a year

Frequently asked questions

How do you prevent spam?

The biggest complaint we hear from prospects who’ve tried Google Ads and felt it didn’t work? A high volume of spam. We take several steps to prevent this — including avoiding the Google Partners Network for ads, covering the cost of spam protection tools that block unwanted IPs and countries, and using stop words on forms to filter out known sales inquiries.

Google guaranteed or google ads?

Should you run Google Guaranteed (Local Service Ads) or Google Ads in the construction industry? The short answer: we’ll tell you based on your service offerings and budget. The longer answer: Google Ads typically offer more control over where and when your ads appear, often resulting in higher-quality leads — so we generally recommend them. However, if your services align well with the available categories in Google Guaranteed, we may suggest that route instead. Call us for a free consultation, and we’ll walk through the best strategy for you.

What's your pricing structure?

We operate on an annual commitment with a monthly retainer, based on the number of hours we work for you each month. You have us for that time — no surprises. We prefer this over a cost-plus model for Google Ads, which we believe incentivizes agencies to spend more of your budget, since they earn more when you spend more.

Are you a google ads partner?

Yes we are a Google Ads partner. To be honest the certification is pretty easy to obtain. The benefit is that we get direct access to a Google rep.

Grow your business

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